Our Company

Natuurlike LLC is a premium organic skincare company based in the San Francisco Bay Area, proudly established in 2023. From the beginning, our mission has been clear—create products that truly care for all skin types. Every formula is thoughtfully crafted with high-quality, natural ingredients designed to nourish, protect, and restore the skin, with a special focus on supporting sensitive skin conditions.

At Natuurlike, we stand behind the integrity of our products and the confidence they bring. Our commitment is simple: safe, effective, and luxurious skincare that delivers results you can trust.

Meet the Founder

🌿 My Story, Your Skin’s Future

My name is Shakema Goodwin, and my passion for creating safe, effective skincare comes from a very personal place. As a young Black teen, I struggled with acne while my family faced their own challenges with sensitive skin conditions. Despite countless store-bought products and even dermatologist recommendations, nothing seemed to work—and many of those products only left my skin feeling stripped and irritated.

It wasn’t until later in my 30s that I discovered the true power of natural herbs, oils, and plant extracts. By choosing nature over harsh chemicals, I finally saw my skin begin to heal and clear, restoring not only my complexion but also my confidence. That transformation inspired me to launch my own line of organic, high-quality skincare products—crafted with care, designed for all skin types, and especially for those who feel overlooked by mainstream brands.

At Natuurlike, my mission is simple: to give every person access to safe, nourishing skincare that supports the skin’s natural balance instead of stripping it away. Every formula is created with intention, blending tradition and science to help others achieve the healthy, radiant skin they deserve.

✨ Because your skin deserves more than a quick fix—it deserves real care, naturally.